CAN-SPAM ACT 2003 As of 16th of December 2003, CAN-SPAM 2003 is signed into the law by the President. A brief summary is available here.
What should I do to make sure I don't violate the CAN-SPAM law ? FROM LINE:This includes that the technical information inside the header which clearly identifies the company or list that is sending the email. Do not put the advertiser, the subject of advertisement or any false/misleading information. SUBJECT LINE:
All stand alone email campaign must use our supplied/pre-approved subject lines. If you wish to change the subject line, please email support@bulletads.com for approval. UNSUBSCRIBE LINK:
For stand alone email campaign: The unsubscribe link must be universal to all the list own by your company. No further BulletAds offers may be sent to that unsubscribed email address. Means that the mailer is done sending email to that address. The unsubscribe link of advertiser are required if given in creative. ALL EMAILS:
Required to have a clearly displayed and functioning unsubscribe link. CLEAR IDENTIFICATION:
Require a statement in all email that identifies the email as a commercial solicatation. This can be done in the subject line, top of email, body of email or end of email. POSTAL ADDRESS:
All emails must contain a valid postal address for the sender. For stand alone email campaign, a valid postal address of advertiser must contain in all emails. SUPPRESSION LIST:
All stand alone email campaign must download the suppression list for that campaign and do not email those email address in the suppression list. SEED EMAIL:
All emails must be seeded with the address seed@bulletads.com. This person will receive and review all emails sent out by affiliates.